Years of experience have taught us at Eternity Communications that it is people who reach people—not programs, pews, pulpits, nor even promotion. (Surprised to hear us say that?) These are important and necessary support ministries. But in the end, people make connections. That’s why Eternity takes a people-oriented approach to all our communications. We “sell” the benefit, not the attribute, and the benefit is relationships—with God and with people.