FBC Central Florida

Mother’s Love campaign

FBC Central Florida came to Eternity with a brilliant idea: use Mother’s Day as an opportunity to reach out to the unchurched children of mothers in their church. The campaign featured an elegant invitation which mothers sent to their adult sons and daughters, inviting them to church on Mother’s Day to receive a very personal gift. Then, on the big day, mothers presented their children with the “Mother’s Love” keepsake, a beautifully designed memento on which the mother had written her testimony and what she wanted to share about her love for Christ and her children. It made for a priceless treasure and an unforgettable day. The next year, several other churches successfully used the idea, and it can be customized for your church as well.